Opportunities: Task 2A
Branding of Content:
This is a marketing opportunity for channels to advertise a programme on their channel before it is broadcasted, this is done because it is a way to make the viewers aware of what is coming up soon, or next, almost done to give the audience a taste or a flavour of the programme that the TV channel is advertising, such as the ident below, which is the BBC 1 ident, when it is advertising Eastenders. The ident is a clip, showing characters and events that will be happening and occurring throughout the upcoming episode, making the audience look forward to the episode and this will make them watch it, however, it is manly done as a marketing technique in order to portray and to advertise the most popular programme on the channel.
Creation of co-operate identity:
This is important as the ident will show the aims of the channel to the audience, this will make it clear to their audience and viewers as to what there channel is about and what their image is for the audience to understand and possibly connect with. The BBC 1 ident from 1955 uses the same logo within it as it does now, using the circles as a symbol of the world, this shows to the audience that they are all together and even though the BBC is a British channel, they are symbolising that the world are welcome and everyone is together within the BBC.
Creation of tone:
The creation of tone is the feel of the ident to the audience, so the audience get an idea for what the channel is saying to them and how they feel about the channel. The ident they create can feel nostalgic for the audience, such as the channel 4 ident, they make the audience feel a sense of nostalgia because that was the first ident that was create in 1982 for channel 4.
Appealing to target audience:
This is how to appeal to the audience, meaning that the ident may focus or specialise on a specific topic, such as the BBC 1 re-brand, this shows within the ident the dancers, are older, meaning that the ident is specifically targeted at the older audience, almost so they show brand loyalty, as they have been loyal to the channel and have watched BBC 1 most of their lives, the BBC 1 ident is almost giving something back to the audience, this appeals to them because of the logo also as it says 1ness, meaning togetherness, appealing to the audience because BBC in this ident are saying that we are all 1 and al together.
Encouragement of brand loyalty:
Encouraging brand loyalty is important for channels as it keeps their usually consumers are viewers loyal to the channel, a channel such as the BBC will create brand loyalty in their ident of the hippos, as they continuously use the circles as part of their brand identity, it keeps the audience loyal to watch it, making them feel safe and happy with the BBC, as the circles represent the world and a symbol of togetherness.
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Limitations: Task 2B
Color:
Each channel has a different colour so their audience can identify with the channel, there are certain colours that cannot be used because they may not be broadcast safe, colours such as red, green and blue are all examples of broadcast safe colours. Some colours are associated with certain channels, such as red with the BBC, meaning that other channels can't use this colour red in the same or similar way because it is associated with the BBC and if anything, that channel with only be advertising the BBC by mistake. The ident below is from MTV, meaning that the ident can be seen as a limitation for idents, this is because they use possibly too many colours, when there is only a certain set of colours for the broadcast safe.
Typography:
With many idents, the typography is extremely important and must be correct, it is not just about text, but it is also about the layout of text, along with the font style, the could be using numeration on a radio station, however on a TV station, text is used. This ident for ITV can be because the logo is not in the middle of the page so it is not obviously standing out straight away, also because the bubbles on screen cover it for a while. The typography
Size:
This is when the audience view the ident through different views, such as on TV, online on a computer or on a phone, it can be a limitation because when making the ident, you have to size the ident to fit all screen, large and smaller. This is too big in the channel 5 ident. The issue with certain idents that have the wrong size with their logos is that is is more difficult for the audience to see and understand, this is why size is a limitation. The size must fit to all screens that are available, this is so all members of the audience are able to watch it, this is mainly the reason because not many people compared to what they use to, watch television as much now, meaning that a large number of the audience all will watch it on their phones, meaning that the aspect ratio must be the right size, or it will be unclear for the audience.
Aspect Ratio:
This can be a limitation because the aspect ratio for television in 16:9, 4:3 or for cinema, 21:9, this means that anything that is filmed for TV that is not within these aspect ratios, the image or footage on screen is then likely to stretch out and show black bars along the screen. I have chosen the sky sports ident as it shows the logo on screen in the middle of the page, however, when this ident is watched and seen on mobile devices, sometimes the picture and image looks stretched out. The size must fit to all screens that are available, this is so all members of the audience are able to watch it, this is mainly the reason because not many people compared to what they use to, watch television as much now, meaning that a large number of the audience all will watch it on their phones, meaning that the aspect ratio must be the right size, or it will be unclear for the audience.
Resolution:
This is whether the ident is clear or not for the audience, if it is not clear, it can be seen by the audience as it could be seen in a distorted or pixelated way, there are 720 pixels for HD, 180, for 4HD, these are the two standard pixels, when you zoom in, you can see the footage or image pixelate on screen, as you start to see all of the smaller squares on screen within the footage or image.
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