Major artists now create a hypereality  in their music videos, this means a fake image towards the audience, so it allows the viewers to see the artist in the best way possible, the way they are shown within the music video, this creates the image to the audience that the artist always looks great all the time, like the way the are portrayed in their music videos.

Many artists will rely on their sexual appeal towards their audiences, this is because this creates a fake image saying that they always look that great and makes the audience believe this, this allows the audience to either be attracted to them or to want to be just like them.

Such as Rihanna, in her music videos, within the music videos, this is where she creates a hypereality to the audience and viewers watching, she creates a fake image in her music videos, also showing herself off in a way that is sexual towards her audience, making her appealing for both a male and female audience, as men will be attracted to her and women would want to be and possibly look like her.

The Arctic Monkeys are an indie artist band, they portray a hypereal rock and roll feel, this shows them to be appealing to their audience.