Monday 31 October 2016
Wednesday 19 October 2016
Task 2bii
Performance, Narrative and Conceptual Music Videos:
Performance/ Narrative
This music video uses a Narrative structure throughout, however, there are elements of a performance in the video also, we can see the performance within the video when the character (the boxer) gets punched off of his feet and in the air he lip sinks along with the track singing a short line - 'Cos I love you lady' The video is shown in a boxing match, however it is really showing the same two people, a married couple watching the boxing match and the same couple are in the boxing ring fighting each other.
We can tell that this music video is a narrative because it is showing relationships, like the couple outside the ring are what their relationship is in front of other people and in company, as they look civilised and happy, however, in the ring, it it showing their relationship behind closed doors, showing that is is an unhappy marriage and possibly and abusive one, but the woman is the abusive half of the marriage, the video also shows that the man, even in the ring, still loves the woman as they kiss in the ring, this may show that fractions of their marriage at times is good and there are happy and loving moments, but they do not occur often, the lighting of the video is low key, however, it is in black and white, this can be interpreted in different ways, it could be interpreted as the past.
Conceptual:
A conceptual music video is very different from a narrative and a performance music video, for one thing, a conceptual music video does not have a narrative story going on through it, a conceptual music video is also unconventional, meaning that it does not use any particular recognised styles throughout that other music videos will use, within a conceptual music video, the artist does not feature in it.
Performance/ Narrative
We can tell that this music video is a narrative because it is showing relationships, like the couple outside the ring are what their relationship is in front of other people and in company, as they look civilised and happy, however, in the ring, it it showing their relationship behind closed doors, showing that is is an unhappy marriage and possibly and abusive one, but the woman is the abusive half of the marriage, the video also shows that the man, even in the ring, still loves the woman as they kiss in the ring, this may show that fractions of their marriage at times is good and there are happy and loving moments, but they do not occur often, the lighting of the video is low key, however, it is in black and white, this can be interpreted in different ways, it could be interpreted as the past.
Conceptual:
A conceptual music video is very different from a narrative and a performance music video, for one thing, a conceptual music video does not have a narrative story going on through it, a conceptual music video is also unconventional, meaning that it does not use any particular recognised styles throughout that other music videos will use, within a conceptual music video, the artist does not feature in it.
Although this music video is of a conceptual style, the video also involves a performance style to it, this is because there is choreography used for the dancers to dance to. We can see the dancers perform to the camera. The video is also intertextual, this is because the video does not have a narrative and does not follow the specific conventions that the audience would expect to see in a music video, this also shows that the video is conceptual, this is because the artist does not feature in the video and there is no story or narrative occurring throughout.
Task 2b iii
Post modern style:
Homage: Homage is where an artist will show respect or dedication to another artists work, which is usually shown publicly. They are usually paying direct reference, to a real life situation. It is where the artist is trying to promote their own image, this means that the new artist is going to pay tribute to another artists work because they know that by paying respect to another's work will help create their own image.
Parody: A Parody music video is where another usually unknown and upcoming artist uses a song made by a major artist and copies it, however, the Parody version is one where the other artist will not use the original lyrics, however, they will change the video and put their own idea within it, so the artist making the parody music video is making fun of the original artist and music video for the fun of it. The Parody part of the music video is the exaggeration of the original video by the new artist, making it funny for the audience watching.
This is an example of a Parody music video as the artist has made fun of the original song.
Pastiche: This is where an artist will copy another artists previous work and style of one of their song the other artist created, this is specifically done by record labels and artists because they know that the audience will end up recognizing the new song by comparing it with the other similar song. it is similar to parody in the way that the new song and artist will make another song similar, with the same style as the previous song, however, unlike the parody songs, a pastiche music video is not made to make fun of the artist or video.
This is an example of a Pastiche music video because Miley Cyrus in this video is taking the style of the Sinead O'Conner song which uis called, nothing compare, which was made long before the new song, they know that the audience will reckoning the style and conventions from the wrecking ball music video and associate them with the older song by Sinead O'Conner.
Intertextuality: This is where a music video will use parts of a film from to act as the video for their song.
This is an example of an intertextual music video because the video is for a film, showing the artist in the song and in the video, mixing them both.
Hyper-Reality: Hyper-Reality is where an artist will create a fake image in order to sell themselves better to their audience, by creating a hyper-reality, the artist will broaden their audience and also make more money for their record label and gain further popularity among audiences, the hyper-reality that they create allows the audience to believe in what the artist is selling to them, within the music video, the artist will look perfect and give the impression that they are perfect, persuading the audience to believe in the artists hyper-reality they have created.
Animation: An animated music video will use objects to act as an illusion to the audience within their music video, these objects could be something such as lots of drawings, which will all be put together to be animated. Animation music videos are like a Cartoon movie, there main purpose is make their music video look different to other music videos, giving their music video a unique feel to it, allowing the audience to feel more interested in it and enjoy it more.
Homage: Homage is where an artist will show respect or dedication to another artists work, which is usually shown publicly. They are usually paying direct reference, to a real life situation. It is where the artist is trying to promote their own image, this means that the new artist is going to pay tribute to another artists work because they know that by paying respect to another's work will help create their own image.
Parody: A Parody music video is where another usually unknown and upcoming artist uses a song made by a major artist and copies it, however, the Parody version is one where the other artist will not use the original lyrics, however, they will change the video and put their own idea within it, so the artist making the parody music video is making fun of the original artist and music video for the fun of it. The Parody part of the music video is the exaggeration of the original video by the new artist, making it funny for the audience watching.
This is an example of a Parody music video as the artist has made fun of the original song.
Pastiche: This is where an artist will copy another artists previous work and style of one of their song the other artist created, this is specifically done by record labels and artists because they know that the audience will end up recognizing the new song by comparing it with the other similar song. it is similar to parody in the way that the new song and artist will make another song similar, with the same style as the previous song, however, unlike the parody songs, a pastiche music video is not made to make fun of the artist or video.
This is an example of a Pastiche music video because Miley Cyrus in this video is taking the style of the Sinead O'Conner song which uis called, nothing compare, which was made long before the new song, they know that the audience will reckoning the style and conventions from the wrecking ball music video and associate them with the older song by Sinead O'Conner.
Intertextuality: This is where a music video will use parts of a film from to act as the video for their song.
This is an example of an intertextual music video because the video is for a film, showing the artist in the song and in the video, mixing them both.
Hyper-Reality: Hyper-Reality is where an artist will create a fake image in order to sell themselves better to their audience, by creating a hyper-reality, the artist will broaden their audience and also make more money for their record label and gain further popularity among audiences, the hyper-reality that they create allows the audience to believe in what the artist is selling to them, within the music video, the artist will look perfect and give the impression that they are perfect, persuading the audience to believe in the artists hyper-reality they have created.
Animation: An animated music video will use objects to act as an illusion to the audience within their music video, these objects could be something such as lots of drawings, which will all be put together to be animated. Animation music videos are like a Cartoon movie, there main purpose is make their music video look different to other music videos, giving their music video a unique feel to it, allowing the audience to feel more interested in it and enjoy it more.
Wednesday 12 October 2016
2bi - Styles and conventions
Goodwin's Music Theories:
This music video uses a Narrative structure throughout, however, there are elements of a performance in the video also, we can see the performance within the video when the character (the boxer) gets punched off of his feet and in the air he lip sinks along with the track singing a short line - 'Cos I love you lady' The video is shown in a boxing match, however it is really showing the same two people, a married couple watching the boxing match and the same couple are in the boxing ring fighting each other.
We can tell that this music video is a narrative because it is showing relationships, like the couple outside the ring are what their relationship is in front of other people and in company, as they look civilised and happy, however, in the ring, it it showing their relationship behind closed doors, showing that is is an unhappy marriage and possibly and abusive one, but the woman is the abusive half of the marriage, the video also shows that the man, even in the ring, still loves the woman as they kiss in the ring, this may show that fractions of their marriage at times is good and there are happy and loving moments, but they do not occur often, the lighting of the video is low key, however, it is in black and white, this can be interpreted in different ways, it could be interpreted as the past.
Rihanna - Stay ft Mikky Ekko:
Voyeurism:
This music video uses voyeurism this is done by sexualising the star within the video, who is Rihanna, as she is naked in the bath, this is done purposely, they use many close ups, not just on her face, but also on her body, this is an example of voyeurism because this is not something that the audience would get to see and they are showing it off in order to, make the video viral and also to gain further viewers and a larger audience share. There are two stars in this video, Rihanna is the more global star, the other is a male artist, this videos shows the differences with voyeurism in certain music videos, as the male artist is not used and portrayed in the same way that Rihanna is, in terms of voyeurism, a reason for this is because the label will understand that Rihanna is the bigger star and she is what will make the video go viral, by using voyeurism in the way they have done here.
Sia - The Greatest:
Conceptual and Intertextuality:
A conceptual music video is very different from a narrative and a performance music video, for one thing, a conceptual music video does not have a narrative story going on through it, a conceptual music video is also unconventional, meaning that it does not use any particular recognized styles throughout that other music videos will use, within a conceptual music video, the artist does not feature in it.
Although this music video is of a conceptual style, the video also involves a performance style to it, this is because there is choreography used for the dancers to dance to. We can see the dancers perform to the camera. The video is also intertextual, this is because the video does not have a narrative and does not follow the specific conventions that the audience would expect to see in a music video, this also shows that the video is conceptual, this is because the artist does not feature in the video and there is no story or narrative occurring throughout.
Miley Cyrus - Wrecking Ball:
Close Ups:
Noel Gallagher's High Flying Birds - Dream On:
Narrative/ Performance:
This music video uses a Narrative structure throughout, however, there are elements of a performance in the video also, we can see the performance within the video when the character (the boxer) gets punched off of his feet and in the air he lip sinks along with the track singing a short line - 'Cos I love you lady' The video is shown in a boxing match, however it is really showing the same two people, a married couple watching the boxing match and the same couple are in the boxing ring fighting each other.
We can tell that this music video is a narrative because it is showing relationships, like the couple outside the ring are what their relationship is in front of other people and in company, as they look civilised and happy, however, in the ring, it it showing their relationship behind closed doors, showing that is is an unhappy marriage and possibly and abusive one, but the woman is the abusive half of the marriage, the video also shows that the man, even in the ring, still loves the woman as they kiss in the ring, this may show that fractions of their marriage at times is good and there are happy and loving moments, but they do not occur often, the lighting of the video is low key, however, it is in black and white, this can be interpreted in different ways, it could be interpreted as the past.
Rihanna - Stay ft Mikky Ekko:
Voyeurism:
Sia - The Greatest:
Conceptual and Intertextuality:
A conceptual music video is very different from a narrative and a performance music video, for one thing, a conceptual music video does not have a narrative story going on through it, a conceptual music video is also unconventional, meaning that it does not use any particular recognized styles throughout that other music videos will use, within a conceptual music video, the artist does not feature in it.
Although this music video is of a conceptual style, the video also involves a performance style to it, this is because there is choreography used for the dancers to dance to. We can see the dancers perform to the camera. The video is also intertextual, this is because the video does not have a narrative and does not follow the specific conventions that the audience would expect to see in a music video, this also shows that the video is conceptual, this is because the artist does not feature in the video and there is no story or narrative occurring throughout.
Miley Cyrus - Wrecking Ball:
Close Ups:
Close ups are specifically asked for by the record labels in major artists music videos, they are asked for because they help sell the music video and make it go viral, this is because close ups of the major artist are what is appealing for the audience. The record labels insists on close ups because the major artist is who the audience want to see and see more of.
Wednesday 5 October 2016
Task 1b - Indie Artist
Arctic Monkeys - Do I wanna know:
Image:
Indie artists image is used to create an artistic feel. The Arctic Monkeys are not known for a change in their image very regularly, this is because they know their audience and understand what their audience enjoy. They may not be major, however, they do have a record label who will help keep their mainstream image.
Budget and production value:
A budget for an Indie artist is usually quite high, they do not have as much money as a major artist, however, they can afford high production videos as they are usually owned by a record label, showing that they also have to pay 90% of profits back to the record label because they funded the video, however, they have more say than major artist as they can create a video that has meaning ad will appeal to their audience.
Synergy and product placement:
On the video, they use different links to the website to where they can buy the album, they also advertise the record label company, which is Domino Recording. They use this to advertise the record label to make more money and profits.
Audience they are appealing to (sizes and types)
An Indie band such as the Arctic Monkeys will want to appeal to teenagers and mainly young adults, this is because they want to appeal to other of their own age, making it look as though, giving off the impression that they are similar to their audience
Strategy used to get attention or to promote:
An Indie artist's purpose is to promote their music as more of an art form, rather than promoting the artist, they will rely on mainly the creativity of their videos, to appeal for their audience, an indie music video director will usually go on to direct other film projects, this is because they will be understood and recognized as a creative director, being able to experiment with ideas to increase audiences in for the video.
Monetisation of outlets:
As they are an Indie Band - it means that they are able to experiment a little bit more with the music videos they create, they can be a little bit more expressive. They will use Youtube to Monitise - and will still make money on Youtube through the views in the video - The same as everyone else - $2 for every thousand views.
Image:
Indie artists image is used to create an artistic feel. The Arctic Monkeys are not known for a change in their image very regularly, this is because they know their audience and understand what their audience enjoy. They may not be major, however, they do have a record label who will help keep their mainstream image.
Budget and production value:
A budget for an Indie artist is usually quite high, they do not have as much money as a major artist, however, they can afford high production videos as they are usually owned by a record label, showing that they also have to pay 90% of profits back to the record label because they funded the video, however, they have more say than major artist as they can create a video that has meaning ad will appeal to their audience.
Synergy and product placement:
On the video, they use different links to the website to where they can buy the album, they also advertise the record label company, which is Domino Recording. They use this to advertise the record label to make more money and profits.
Audience they are appealing to (sizes and types)
An Indie band such as the Arctic Monkeys will want to appeal to teenagers and mainly young adults, this is because they want to appeal to other of their own age, making it look as though, giving off the impression that they are similar to their audience
Strategy used to get attention or to promote:
An Indie artist's purpose is to promote their music as more of an art form, rather than promoting the artist, they will rely on mainly the creativity of their videos, to appeal for their audience, an indie music video director will usually go on to direct other film projects, this is because they will be understood and recognized as a creative director, being able to experiment with ideas to increase audiences in for the video.
Monetisation of outlets:
As they are an Indie Band - it means that they are able to experiment a little bit more with the music videos they create, they can be a little bit more expressive. They will use Youtube to Monitise - and will still make money on Youtube through the views in the video - The same as everyone else - $2 for every thousand views.
Task 1b - Major artist
Rihanna - Umbrella - Major Artist:
A major artist always has less control over the music videos they are in, rather than an Indie artist or especially a self produced artist. They have less control because the record label want to use the artist in the best way for them to make the music video go viral, so this is also why record labels insist on using close ups on their star image, which in this case is Rihanna.
Image: She comes across as seductive and sexual in the video. Major artists, such as Rihanna, tend to change their image across time by using hypereality, this means that someone like Rihanna would do this for her target audience, this is because she knows that the audience will want to buy in to the hypereal idea of how she portrays herself within her video. As for her target audience, who have followed her since her first album are growing older, with Rihanna, as she has got older, she wants to appeal to the usual audience but also by coming across in a seductive and sexual way in her videos, she relates to and appeals to another audience, a younger audience, both male and female, as the sexual image appeals to men that are attracted to her and many of the female younger audience will buy in to the hypereal image that is portrayed to them, even though only a small fraction of that image is probably true.
The label will always try and promote the artists image to sell, the artist is what they want the audience to enjoy and sell to.
Budget and production value: As this is a music video done by a major artist and a major record label, it means that there would have been a massive budget involved, this is because the label would have paid for; the studio, props ect. The budget will be funded by the major record label, as they are rich and have enough money to fund the video, this will mean that the label will make most of the money from profits back - usualyy around 90%.
Synergy and product placement: This is an example of an advert that is used on youtube before the music video begins. This is put there on purpose to make more money and profit for the company.
Audience they are appealing to (sizes and types)
Her audience that she appeals to are a wide one, this is because she is a major artist, she will have the audience that followed her since she became a star image, she will now also have a wider audience because of this video at the time, this is because of the hypereal sexualisation that she uses within the video, this gains a wider audience, as she is appealing to males and females will want to be like her hypereality that she portrays. The audience that a major artist will appeal to is much bigger and broader than an Indie artists or a self produced artist, this is because as they are trying to sell the star, in this case, Rihanna, has to appeal to a larger audience world wide.
Strategy used to get attention or to promote:
To promote their music, the record label will insist on using many close ups within the video, of the artist, this is because they are the star image and the main focus and appeal, making it so the audience know who is the person to understand is the main focus. They use close ups to show the star image of the major artist. They do this also because by using the artist in the video, this is what will sell and make money and profits for the label as the audience will buy tickets to tours and live performances, this is the main source of profits because hardly anyone will buy music anymore from iTunes, as it can be downloaded for free.
Monetisation of outlets:
The video was monitised by using YouTube to promote the video to become a viral success. By only YouTube alone, as the video has an advertisement before, it will make $2 per every thousand views by viewers.
However, as Rihanna is a major artist owned by a major record label, it means that she will only earn 10% of the total earning from Youtube.
Task 2a - Indie Artists - Comparison
Conventions of an Indie music video:
Indie music videos have a very different purpose to what a major music video or a self produced music video would have. An Indie artist will not make a music video to sell themselves, their purpose is not to broaden their star image, an indie artist main objective is to draw the audience in to an interesting different music video. An Indie artists music videos are more like a piece of art work, with the purpose to promote their work and music videos, rather than themselves and their own star image, unlike a major artist, who will be the star image with the record label insisting on using close up's on the major artist because they are the talent and the star image. Indie music videos will generally use different conventions, such as the lighting of their videos, which can be varied from any style of lighting, like it being dark or bright, however, the lighting depends on the music video's lyrics or music itself. Indie artists will use different styles, such as a narrative style of possibly a performance style, they will usually focus on the artist themselves, or sometimes they will feature they whole band performing and sometimes neither will appear, this can happen in a narrative styled music video as the video focuses on the characters within the video.
Directors that direct Indie music videos will direct them because they will lead as a stepping stone for them to gain further attention for their work and to broaden their appeal and their careers. They will usually be up and coming directors, they will be noticed for the work they do more because indie artists will be allowed to experiment more and be able to take risks in the music videos, risks that major labels cannot afford to take, these risks would be seen as an artistic view and shown as for the director, that they are more creative.
Example 1: Mumford and Sons - I will wait:
This music video is is a performance video, this is shown as the lead singer and the rest of the band are performing in front of a live audience. We can also tell that this video is a performance because of the audience at the end of the video, as they are clapping and cheering at the end.
The main artist and the rest of the band are dressed in a more causal way than what you could see others dress in other videos, they are dressed in a casual way in order to appeal to their audience, trying to show that they are like their audience and can fit in with their audience.
At the beginning of the video, we can hear the audience cheering before the song has started, showing that it is a live performance. The editing is fast paced also at the beginning of the video and slows down throughout the middle part, however, as each chorus is sung, the fast paced music comes back, throughout the choruses, when the music is quicker, the video flows faster with it, meaning that they have used rythmic editing at times, as they have cut to the beat within the chorus. At the start, they focus on the instruments that each band member is playing, as they cut to the guitar's and the keyboard. The lead singer sings and plays the guitar, this can make him more appealing to audiences as he has a strong diversity to him.
The lighting within the room is of low key around the audience, it is dark to set a specific mood and atmosphere within the audience, however there is high key lighting on the stage where the performers are, this is purposely done because they want to indicate to the audience who and where the star image is.
Example 2: Harvey Danger - Flagpole Sitta:
This music video is mainly a performance styled video, we can tell this as the artist is singing to the camera throughout almost the entire song and video, there are many conventions showing this is a performance video as there is lip sinking involved by the artists who also features in the video. There is also a narrative going on throughout the video, however it does not come across as strongly as the performance does.
The artist uses a lot of match on actions throughout the video, they do this by linking the story and the performance together as they come on to the stage as the curtain draws at the end, the match on actions are used specifically to link the events, showing the different band members playing a different instrument, they also use these match on actions to sell the artists image, to help create their star image to the audience, as the lighting is low key, with more light emphasizing on the performers, it shows that they are the star image and they are being focused on.
As the room is dark, they light candles in certain areas of the room and a bright light flashes out at times, this adds to the fast paced feel to the music video, appealing to the audience, giving the video a live performance feel or possibly a club like feel. Towards the end of the video, the last verse and chorus are even faster than the others, this is because they want to conclude in a fast paced way. They use fast cuts to flow with the music.
The band members wear causal clothes in order to appeal to their audience, to show that they fit in with their audience, they are in a casual location, somewhere that their audience will like and enjoy, to show that they can fit in with them, they do this to help there star appeal. The indie artist here use close ups to show the main artist, this is very important because they are the face of the band and they are the star image and what will sell and make money for the band and any record label.
Example 3: Arctic Monkeys - Snap out of it:
This music video by the Arctic Monkeys is a Narrative styled music video, this is because there is clear story occurring through the video, the story is showing a man and woman who have split up and now she is alone and as the song progresses, she misses him.
The music video many times uses voyeurism, this is because the female character within the video is sexually appealing the male audience, so she is sexualised. This may also appeal to females who may wish to look like the female in this video.
The video is very sexual, as it shows many different scenes of voyeurism, an example of this is where she is eats the meat and picks it out of the frying pan whilst it is still cooking.
The video high key lighting, it has been lit like a house is supposed to be lit, this means that the band are trying to emphasize the realism in the story and the house. The artist is not in the video with the woman, this shows that the artist is not desperately trying to broaden there star image. They are in the video that the girl is watching throughout the video, this is where the artist is shown, it is supposed to symbolize the woman and the artists past, this is supposed to indicate they were once together, adding to the realism of the story.
Indie music videos have a very different purpose to what a major music video or a self produced music video would have. An Indie artist will not make a music video to sell themselves, their purpose is not to broaden their star image, an indie artist main objective is to draw the audience in to an interesting different music video. An Indie artists music videos are more like a piece of art work, with the purpose to promote their work and music videos, rather than themselves and their own star image, unlike a major artist, who will be the star image with the record label insisting on using close up's on the major artist because they are the talent and the star image. Indie music videos will generally use different conventions, such as the lighting of their videos, which can be varied from any style of lighting, like it being dark or bright, however, the lighting depends on the music video's lyrics or music itself. Indie artists will use different styles, such as a narrative style of possibly a performance style, they will usually focus on the artist themselves, or sometimes they will feature they whole band performing and sometimes neither will appear, this can happen in a narrative styled music video as the video focuses on the characters within the video.
Directors that direct Indie music videos will direct them because they will lead as a stepping stone for them to gain further attention for their work and to broaden their appeal and their careers. They will usually be up and coming directors, they will be noticed for the work they do more because indie artists will be allowed to experiment more and be able to take risks in the music videos, risks that major labels cannot afford to take, these risks would be seen as an artistic view and shown as for the director, that they are more creative.
Example 1: Mumford and Sons - I will wait:
This music video is is a performance video, this is shown as the lead singer and the rest of the band are performing in front of a live audience. We can also tell that this video is a performance because of the audience at the end of the video, as they are clapping and cheering at the end.
The main artist and the rest of the band are dressed in a more causal way than what you could see others dress in other videos, they are dressed in a casual way in order to appeal to their audience, trying to show that they are like their audience and can fit in with their audience.
At the beginning of the video, we can hear the audience cheering before the song has started, showing that it is a live performance. The editing is fast paced also at the beginning of the video and slows down throughout the middle part, however, as each chorus is sung, the fast paced music comes back, throughout the choruses, when the music is quicker, the video flows faster with it, meaning that they have used rythmic editing at times, as they have cut to the beat within the chorus. At the start, they focus on the instruments that each band member is playing, as they cut to the guitar's and the keyboard. The lead singer sings and plays the guitar, this can make him more appealing to audiences as he has a strong diversity to him.
The lighting within the room is of low key around the audience, it is dark to set a specific mood and atmosphere within the audience, however there is high key lighting on the stage where the performers are, this is purposely done because they want to indicate to the audience who and where the star image is.
Example 2: Harvey Danger - Flagpole Sitta:
This music video is mainly a performance styled video, we can tell this as the artist is singing to the camera throughout almost the entire song and video, there are many conventions showing this is a performance video as there is lip sinking involved by the artists who also features in the video. There is also a narrative going on throughout the video, however it does not come across as strongly as the performance does.
The artist uses a lot of match on actions throughout the video, they do this by linking the story and the performance together as they come on to the stage as the curtain draws at the end, the match on actions are used specifically to link the events, showing the different band members playing a different instrument, they also use these match on actions to sell the artists image, to help create their star image to the audience, as the lighting is low key, with more light emphasizing on the performers, it shows that they are the star image and they are being focused on.
As the room is dark, they light candles in certain areas of the room and a bright light flashes out at times, this adds to the fast paced feel to the music video, appealing to the audience, giving the video a live performance feel or possibly a club like feel. Towards the end of the video, the last verse and chorus are even faster than the others, this is because they want to conclude in a fast paced way. They use fast cuts to flow with the music.
The band members wear causal clothes in order to appeal to their audience, to show that they fit in with their audience, they are in a casual location, somewhere that their audience will like and enjoy, to show that they can fit in with them, they do this to help there star appeal. The indie artist here use close ups to show the main artist, this is very important because they are the face of the band and they are the star image and what will sell and make money for the band and any record label.
Example 3: Arctic Monkeys - Snap out of it:
The music video many times uses voyeurism, this is because the female character within the video is sexually appealing the male audience, so she is sexualised. This may also appeal to females who may wish to look like the female in this video.
The video is very sexual, as it shows many different scenes of voyeurism, an example of this is where she is eats the meat and picks it out of the frying pan whilst it is still cooking.
The video high key lighting, it has been lit like a house is supposed to be lit, this means that the band are trying to emphasize the realism in the story and the house. The artist is not in the video with the woman, this shows that the artist is not desperately trying to broaden there star image. They are in the video that the girl is watching throughout the video, this is where the artist is shown, it is supposed to symbolize the woman and the artists past, this is supposed to indicate they were once together, adding to the realism of the story.
Subscribe to:
Posts (Atom)