Task 2bii

Performance, Narrative and Conceptual Music Videos:



Performance/ Narrative

 This music video uses a Narrative structure throughout, however, there are elements of a performance in the video also, we can see the performance within the video when the character (the boxer) gets punched off of his feet and in the air he lip sinks along with the track singing a short line - 'Cos I love you lady' The video is shown in a boxing match, however it is really showing the same two people, a married couple watching the boxing match and the same couple are in the boxing ring fighting each other.

We can tell that this music video is a narrative because it is showing relationships, like the couple outside the ring are what their relationship is in front of other people and in company, as they look civilised and happy, however, in the ring, it it showing their relationship behind closed doors, showing that is is an unhappy marriage and possibly and abusive one, but the woman is the abusive half of the marriage, the video also shows that the man, even in the ring, still loves the woman as they kiss in the ring, this may show that fractions of their marriage at times is good and there are happy and loving moments, but they do not occur often, the lighting of the video is low key, however, it is in black and white, this can be interpreted in different ways, it could be interpreted as the past.









Conceptual:

A conceptual music video is very different from a narrative and a performance music video, for one thing, a conceptual music video does not have a narrative story going on through it, a conceptual music video is also unconventional, meaning that it does not use any particular recognised styles throughout that other music videos will use, within a conceptual music video, the artist does not feature in it.

Although this music video is of a conceptual style, the video also involves a performance style to it, this is because there is choreography used for the dancers to dance to. We can see the dancers perform to the camera. The video is also intertextual, this is because the video does not have a narrative and does not follow the specific conventions that the audience would expect to see in a music video, this also shows that the video is conceptual, this is because the artist does not feature in the video and there is no story or narrative occurring throughout.