Brand Loyalty: This is when the audience will carry on watching the channel through all of their shows, this is because they are loyal to the channel, when the audience will keep on watching consistently regardless of any price.
To Market: This is for competition between rivals for marketing, but mostly time slots, such as BBC and ITV.
Re-Branding: Over time audience will grow so the channel will grow their audience and adapt to them and their needs, such as ITV 4, they did it because their content needed hanging and adapting for their audience.
Providing Information - Giving information about the channel, the indent giving content to what the overall channel gives off.
Channel Identity - What the channel is, how it is recognized and known for to the audience and it's overall brand, how it is interpreted by the audience.
Segmentation - Breaks between channels to show the adverts for other programmes that the channel does.
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