Ident: CBBC
This individual ident was made for the channel CBBC, CBBC is a channel that focuses mainly on children and young teenagers. We can tell that it not only focuses on children alone because they talk about news and sports, even though the news and sports are limited and done with a relaxed tone that is specifically targeted at children and younger teenagers.
This ident shows off and gives small teases for it's shows that they will play. This is because but of the animations that are used are through the advertisements of their own shows. They use the music purposely because it attracts and draws in the audience, they know that children will watch it, they also know that parents may see it and watch it with their children. Some of the animation has a slapstick feel to it, making it appealing to it's audience, like in all indents, particularly in this one, they show of the logo, but in this they repeat spelling it out twice and shouting it out twice, showing that they put real emphasis in getting the style of the logo out more it's audience to understand and enjoy.
Ident: Sky sports
The Sky Sports News Ident, carries out the well known conventions that an Ident is mean to show, this is because straight away before anything they introduce the music but the first thing on screen is the logo, this is also the last part of the ident on screen, to start and end with Sky Sport News, they have done this purposely because the logo is the most important part of the ident, this is because it emphasises what the identity of the channel is and what they show. This ident also includes video clips from the types of sports they show, this portrays to the audience that they appeal to all sports fans in their audience because they talk about all sports in detail, also proving they are a channel, they, this is because the voice over says you an access it anywhere..
Ident: ITV
This Ident for ITV shows off the logo big and bold throughout, to emphasise what the channel is, attracting the audience in. Unlike many indents, they have not used stop motion neither animation in this ident, they have you shot and filmed footage. The ident is done like this because they want to portray and family feel to their channel brand, making all feel welcome with their calm music and soft logo appearing on screen in big and bold letters. The footage shows a family together in a lake on a boat, spending time together, reinforcing the values of family that ITV want to portray and the audience they want to attract.
Ident: Channel
The ident for Channel 5 is kept very simple, again the most conventional and popular idea is for the logo to stand out, within this ident, it is all they have on screen aside one other. The 5 logo, is in the middle of the screen staring at you, in bold and white against the red of the lego. This shows the audience straight away who they are and what they are aiming at.
The lego is filmed so their is no animation or stop motion used here, however, they do not need to use it, this is because they send out the perfect message for channel 5 by using red lego being thrown down through the 5 ident. I believe that Channel 5 wanted to use this lego to say to their audience that they will never be the same and they will also change to suit their audience, in particularly they will always be thinking for new ideas to build their channel, which is the job that lego does, building.
Ident: Gold
In this ident, they clearly portray to the audience that the channel is for comedy, so they are aiming for almost everyone, including families. They have a big emphasis on using the channel comedy as a way of drawing in the audience, this is because they use 'haha' written moving up on a ballon. 'Gold' appears big and bold standing out well at the end to show who they are to appeal to their audience and to reinforce their channels identity. They use the style of celebrations before the logo comes on, almost suggesting that this is the only channel worth watching to their audience.
No comments:
Post a Comment