The suite of idents for the four channels, which are film 4, BBC1, BBC 3 and sky sports all convey and express their brand identity in similar ways, however they do have certain aspects which are opposite to others. For instance both the sky sports and the BBC 3 are both carrying out a more well known styled and conventional aspect. This is because both idents are more available to all of the audience that want to watch it, as they grip the viewers with the music choice and the creativity of the colours used and the voice overs used, as the sky sport ls idents use the same colors as the British flag, helping them gain more viewers by seeming patriotic. As for the other idents used for BBC1 and film 4, BBC1 much more formal along with film 4 which are both more formal, however, the main link that is similar between them all is that they are all information led, as there is a voice over explaining the events and what is happening and being shown next.
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