Day begins, college day – warm, ready for day to begin.

All of the different activities that can be done, being portrayed as a happy environment the tone is the feeling of fulfilment, coming to the college, you will achieve brand new goals and expect more of yourself.

With the themes being as determined and prepared, with the suite showing the possibilities for students if they come to the college, trying not just to appeal to their parents but also students themselves.

Brand Identity

Task 1B and 1C

Formal Brief - A formal brief is where a specific brief is handed over to the client, it is kept simple and will just outline what the specifications within the brief and what the company or client want you to carry out. This means that all of the specific details will be included in the brief and ever detail is written within it, to remove any issues later on done the line. It will always be a legal document that contains all f the rules and regulations that the company will need in order to complete what is written within the brief.

Advantages of a Formal brief - There are many advantages to a formal brief, these are the kinds of advantages that would be expected in any type of formal brief, for instance, it makes it looks more professional to the readers, to convey the correct image, a formal brief will make you look professional and prepared, as if you have gone over every detail, it will also ensure payment at the end of the contract, this is because it would be written in and included, meaning that if demands are not met, legally, you or the client would be able to sue, as the legal documentation has not been met.

Despite many advantages, there are also contrasting disadvantages, these would be that it is defiantly time consuming, as it is all written down in the document, also meaning that if certain demands are not met, either way, the party who do not have their demands met will be able to take legal action as the demands have already been written down and stated through the formal brief.

Informal Brief - An Informal brief is verbal, the opposite to a formal brief, where it is all written down, an informal; brief is on the word and verbally between the two parties involved.

The advantages to an informal brief would be that it is quick and simple, meaning all of the points you need to cover can be done within a shorter time frame and then more time can be spent planning and producing what is needed, it is also very casual, allowing it to be easily understood, it also means that because the information in the brief is not set in stone, it allows certain aspects of the brief to change throughout the process.

However, there are many disadvantages to an informal brief, one major factor being that because there is no legal documentation, it means that if you do not complete the work in time, there is no way that the client or company would be able to carry out any legal action, because nothing has been signed. It can also be seemed as looking unorganized and messy, mainly unprofessional and so an informal brief is unlikely to be used in a big situation because of the risks at can have.

Competition Brief - This is a brief where a company will purposely create a competition for different companies to create something for the brief that has been set, in the end there is only one winner and therefore winner will defiantly take all with a competition brief.

The Advantages of a competition brief would be that many different ideas can be generated through, so more than one good idea can be produced and the company will be able to pick the very best one to suit their brief.

However, there are also disadvantages, the main one being that the different companies taking part in the competition brief will be competing against each other and will have to use their own money to make the project and suit the brief, meaning that the different companies take a massive risk in losing a lot of money in order to win.

Commission Brief - A commission brief is when a large company will hire another smaller company to help carry out the brief with them.

Advantages of commission brief mainly are that the smaller company will be allowed to make money and their own profit by carrying out the brief.

The Disadvantages of this type of brief is that the companies can clash over different ideas, this is because they may not agree on certain things.

Tender Brief -  The Tender brief is when the brief is advertised to different clients, the final one will be submitted and decided once all has been advertised and all ideas are on the table.

Advantages for a Tender brief is that your work can still be used or sampled despite the fact that it may not even be chosen, the work may be chosen and used for a different project in the future from the same company.

There are Disadvantages to a Tender brief also, mainly being that it is very time consuming and a lot of time can be wasted, also, companies can clash as they have the same idea.

Negotiated Brief - A Negotiated Brief is when an agreement is needed, along with communication on the brief, allowing both parties to change their minds and negotiate certain specific changes to the brief. Meaning that the brief is not set in stone.

The advantages of a negotiated brief are that any issues that either the company or the client have can be resolved by negotiating any changes to the original brief, however they will not be heavy changes.

Disadvantages could be that agreements may not be made, for instance if the client doesn't agree with the company, then there could be issues needing to be resolved as neither party would be able to move forward in negotiations.

Contractual Brief -  This is a brief similar to a formal brief, where it is very formal and legally binding, meaning that if rules are broken and it has been signed, it is a legal document and can't be broken.

Advantages of a contractual brief are that there are not too may complications or delays with the brief and once everything is signed and ready, it is easy to follow and the company or client are ready to begin.

A disadvantage of a contractual brief is that once it is signed, there is know negotiating to be done and if the requirements are unfulfilled, then they company or client have the right to take any kind of legal action against you.

Task 1A - Vlog on different types of briefs

Vlog

Gladiators

TIE

Over and Under

street fighter

Branding of Content:
This is a marketing opportunity for channels to advertise a programme on their channel before it is broadcasted, this is done because it is a way to make the viewers aware of what is coming up soon, or next, almost done to give the audience a taste or a flavour of the programme that the TV channel is advertising, such as the ident below, which is the BBC 1 ident, when it is advertising Eastenders. The ident is a clip, showing characters and events that will be happening and occurring throughout the upcoming episode, making the audience look forward to the episode and this will make them watch it, however, it is manly done as a marketing technique in order to portray and to advertise the most popular programme on the channel.

Creation of co-operate identity:
This is important as the ident will show the aims of the channel to the audience, this will make it clear to their audience and viewers as to what there channel is about and what their image is for the audience to understand and possibly connect with. The BBC 1 ident from 1955 uses the same logo within it as it does now, using the circles as a symbol of the world, this shows to the audience that they are all together and even though the BBC is a British channel, they are symbolising that the world are welcome and everyone is together within the BBC.

Creation of tone:
The creation of tone is the feel of the ident to the audience, so the audience get an idea for what the channel is saying to them and how they feel about the channel. The ident they create can feel nostalgic for the audience, such as the channel 4 ident, they make the audience feel a sense of nostalgia because that was the first ident that was create in 1982 for channel 4.

Appealing to target audience:
This is how to appeal to the audience, meaning that the ident may focus or specialise on a specific topic, such as the BBC 1 re-brand, this shows within the ident the dancers, are older, meaning that the ident is specifically targeted at the older audience, almost so they show brand loyalty, as they have been loyal to the channel and have watched BBC 1 most of their lives, the BBC 1 ident is almost giving something back to the audience, this appeals to them because of the logo also as it says 1ness, meaning togetherness, appealing to the audience because BBC in this ident are saying that we are all 1 and al together.

Encouragement of brand loyalty:
Encouraging brand loyalty is important for channels as it keeps their usually consumers are viewers loyal to the channel, a channel such as the BBC will create brand loyalty in their ident of the hippos, as they continuously use the circles as part of their brand identity, it keeps the audience loyal to watch it, making them feel safe and happy with the BBC, as the circles represent the world and a symbol of togetherness.

7 and 8

The suite of idents for the four channels, which are film 4, BBC1, BBC 3 and sky sports all convey and express their brand identity in similar ways, however they do have certain aspects which are opposite to others. For instance both the sky sports and the BBC 3 are both carrying out a more well known styled and conventional aspect. This is because both idents are more available to all of the audience that want to watch it, as they grip the viewers with the music choice and the creativity of the colours used and the voice overs used,  as the sky sport ls idents use the same colors as the British flag, helping them gain more viewers by seeming patriotic. As for the other idents used for BBC1 and film 4, BBC1 much more formal along with film 4 which are both more formal, however, the main link that is similar between them all is that they are all information led, as there is a voice over explaining the events and what is happening and being shown next.

Opportunities: Task 2A

Branding of Content:
This is a marketing opportunity for channels to advertise a programme on their channel before it is broadcasted, this is done because it is a way to make the viewers aware of what is coming up soon, or next, almost done to give the audience a taste or a flavour of the programme that the TV channel is advertising, such as the ident below, which is the BBC 1 ident, when it is advertising Eastenders. The ident is a clip, showing characters and events that will be happening and occurring throughout the upcoming episode, making the audience look forward to the episode and this will make them watch it, however, it is manly done as a marketing technique in order to portray and to advertise the most popular programme on the channel.

Creation of co-operate identity:
This is important as the ident will show the aims of the channel to the audience, this will make it clear to their audience and viewers as to what there channel is about and what their image is for the audience to understand and possibly connect with. The BBC 1 ident from 1955 uses the same logo within it as it does now, using the circles as a symbol of the world, this shows to the audience that they are all together and even though the BBC is a British channel, they are symbolising that the world are welcome and everyone is together within the BBC.

Creation of tone:
The creation of tone is the feel of the ident to the audience, so the audience get an idea for what the channel is saying to them and how they feel about the channel. The ident they create can feel nostalgic for the audience, such as the channel 4 ident, they make the audience feel a sense of nostalgia because that was the first ident that was create in 1982 for channel 4.

Appealing to target audience:
This is how to appeal to the audience, meaning that the ident may focus or specialise on a specific topic, such as the BBC 1 re-brand, this shows within the ident the dancers, are older, meaning that the ident is specifically targeted at the older audience, almost so they show brand loyalty, as they have been loyal to the channel and have watched BBC 1 most of their lives, the BBC 1 ident is almost giving something back to the audience, this appeals to them because of the logo also as it says 1ness, meaning togetherness, appealing to the audience because BBC in this ident are saying that we are all 1 and al together.

Encouragement of brand loyalty:
Encouraging brand loyalty is important for channels as it keeps their usually consumers are viewers loyal to the channel, a channel such as the BBC will create brand loyalty in their ident of the hippos, as they continuously use the circles as part of their brand identity, it keeps the audience loyal to watch it, making them feel safe and happy with the BBC, as the circles represent the world and a symbol of togetherness.

Opportunities: Task 2A

Branding of Content:
This is a marketing opportunity for channels to advertise a programme on their channel before it is broadcasted, this is done because it is a way to make the viewers aware of what is coming up soon, or next, almost done to give the audience a taste or a flavour of the programme that the TV channel is advertising, such as the ident below, which is the BBC 1 ident, when it is advertising Eastenders. The ident is a clip, showing characters and events that will be happening and occurring throughout the upcoming episode, making the audience look forward to the episode and this will make them watch it, however, it is manly done as a marketing technique in order to portray and to advertise the most popular programme on the channel.

Creation of co-operate identity:
This is important as the ident will show the aims of the channel to the audience, this will make it clear to their audience and viewers as to what there channel is about and what their image is for the audience to understand and possibly connect with. The BBC 1 ident from 1955 uses the same logo within it as it does now, using the circles as a symbol of the world, this shows to the audience that they are all together and even though the BBC is a British channel, they are symbolising that the world are welcome and everyone is together within the BBC.

Creation of tone:
The creation of tone is the feel of the ident to the audience, so the audience get an idea for what the channel is saying to them and how they feel about the channel. The ident they create can feel nostalgic for the audience, such as the channel 4 ident, they make the audience feel a sense of nostalgia because that was the first ident that was create in 1982 for channel 4.

Appealing to target audience:
This is how to appeal to the audience, meaning that the ident may focus or specialise on a specific topic, such as the BBC 1 re-brand, this shows within the ident the dancers, are older, meaning that the ident is specifically targeted at the older audience, almost so they show brand loyalty, as they have been loyal to the channel and have watched BBC 1 most of their lives, the BBC 1 ident is almost giving something back to the audience, this appeals to them because of the logo also as it says 1ness, meaning togetherness, appealing to the audience because BBC in this ident are saying that we are all 1 and al together.

Encouragement of brand loyalty:
Encouraging brand loyalty is important for channels as it keeps their usually consumers are viewers loyal to the channel, a channel such as the BBC will create brand loyalty in their ident of the hippos, as they continuously use the circles as part of their brand identity, it keeps the audience loyal to watch it, making them feel safe and happy with the BBC, as the circles represent the world and a symbol of togetherness.

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